Puma x Serpentine Gallery make good(s)


Puma and  Serpentine Gallery are on deck to do something that many others should think about doing. In this day and age with inflated mark up cost for “luxury” goods its a relief that people are starting to give back. This collab marks the same for these two brands (Gallery). The “Reality Bag” is part of Puma’s Spring/Summer ’08 Urban Mobility Range. “Working with Julia Peyton-Jones and Hans Ulrich Obrist, PUMA created The Reality Bag as part of its ongoing commitment to helping support young talent. PUMA will donate US$100 to the Serpentine Gallery’s Education and Public Programmes from every bag sold, which represents an integral part of the Gallery’s long-standing commitment to supporting art, architecture and design. Junco Parnter is glad that Puma starting to sow their social roots, and we say right on!! Now maybe that dip shit Paris Hilton can finally do something worth while instead of fucking cucumbers! The Reality Bag will go on sale at select store as of January ’08.



~ by countsunday on December 27, 2007.

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